Hard-to-reach energy users: An ex-post cross-country assessment of behavioural-oriented interventions
This paper has been published in ERSS and is co-authored by Luis Mundaca, Sea Rotmann, Kira Ashby, Beth Karlin, Danielle Butler, Miguel Macias Sequeira, Joao Pedro Gouveia, Pedro Palma, Anna Realini, Simone Maggiore and Marielle Feenstra.
Energy efficiency (EE) program administrators and policy makers have long encouraged the adoption of efficient technologies and conservation practices across all energy users and sectors. Energy users who haven’t yet participated in efficiency and conservation programs despite ongoing outreach are often referred to as “Hard-to-Reach” (HTR).
Do you work with energy users that are hard to reach? Who do you think of first when you hear the term hard-to-reach (HTR) energy users? Vulnerable users in the residential sector or energy users that are geographically remote or maybe ones that are hard to motivate or engage?