Ireland: Reduce Your Use
Case Study Overview In April 2022, the Irish government launched an energy security framework to in response to the energy crisis, including a national campaign to deliver information and advice to the public. The “Reduce Your Use” campaign was launched in spring, and updated after the government budget was announced, with messaging that included details […]
Finland: Down a Degree
Case Study Overview The Finnish campaign was launched during the 2022-23 heating season in response to significant energy price increases resulting from sanctions on energy imports from Russia. The government, working together with the Finnish Innovation Fund, Sitra, encouraged households to save energy and improve energy efficiency to alleviate the effects of future energy bills. […]
Canada: #WaysWeSave
Case Study Overview The bilingual (English and French) #WaysWeSave campaign was launched to help Canadians respond to the increased cost of living, including rising energy bills. The multi-phased educational campaign promotes tips to help people reduce their energy consumption and encourage Canadians to lead a more energy efficient lifestyle while saving money and being environmentally […]
Belgium: I Have Impact
Case Study Overview The campaign was launched in April 2022 in response to Russia’s war on Ukraine. It aimed to decrease Belgium’s dependency on Russian gas and oil by reducing the consumption of electricity, oil and gas by the Belgian population. With a goal to save energy without minimizing comfort, the campaign ran from the […]
Switzerland: Stop Energy Waste
Case Study Overview Russia’s war on Ukraine led to major uncertainties regarding the supply of gas and electricity in Switzerland. To quickly strengthen the energy supply for the winter of 2022/2023 and to avoid a shortage of gas and/or electricity, the Federal Council decided to put in place a number of measures, including the “Winter […]
The Netherlands: Flip the Switch
Case Study Overview The Dutch government launched the Flip the Switch (“Zet Ook De Knop Om”) campaign in spring 2022. The objective was to inform households and businesses about simple measures they could take to immediately save energy. Over time, the campaign was updated to include more comprehensive measures with a longer-term effect, including structural […]
Sweden: Every Kilowatt Hour Counts
Case Study Overview Several years prior to the energy crisis, the Swedish Energy Agency developed a campaign aimed at reducing electricity consumption if or when the energy situation called for it. As the energy situation worsened in the autumn of 2022, due to Russia’s war on Ukraine, the Energy Agency updated and re-launched this campaign. […]
United Kingdom: It All Adds Up
Case Study Overview The campaign “It all adds up” was launched in response to an increase in consumer demand for more information and increased impartial information on energy saving options, which was itself triggered by rising energy bills and a cost-of-living crisis. The campaign ran from December 2022 until March 2023. Download Case Study Design […]