Policy Brief – Emerging Best Practices for Campaign Design and Implementation
The CampaignXchange Task fostered knowledge sharing among governments, collected campaign results and data and identified best practices for future public campaign design and implementation.
The Task emerged from the collective interest of policymakers to assess the outcomes and features of behavioural interventions in response to the 2022 energy crisis.
CampaignXchange Task: Emerging Best Practices Brief
This overview paper summarises best practices that governments have reported throughout design, implementation and tracking of energy-saving campaigns. The insights are drawn from the information provided by the Task Participants, interviews with policy makers, campaign outcomes shared with the IEA and other relevant data.
