Participants conducted a survey in their countries of the methods that utilities and governments have successfully used to market DSM technologies in residential, small commercial and small industrial markets.

Based upon the methodology developed above, each participant carried out a pilot project for a particular small customer market. The results of the pilot programmes were measured and their success evaluated. Results in different countries were compared and their similarities and differences were explained. Within each country results of the pilot programme were compared with results of previous programmes in order to document improvements realised in programme effectiveness.