Technology Collaboration Programme

Behavioural insights for demand-side energy policy and programmes report published

During its first year of activity, the Behavioural Insights Platform of the UsersTCP, with the IEA, has developed an environment scan report assessing how behavioural insights have been applied to demand-side energy policy and programmes.

The report discusses the behavioural factors acting as barriers to energy saving behaviours, to the uptake of energy efficient, clean energy technologies and of sustainable mobility options. Analysing over 40 case studies, it provides a snapshot of how energy ministries, regulatory agencies and utilities can leverage behavioural insights to design and implement more effective energy policies and programmes.

Download the report here.

For more information, contact Elisabetta Cornago at

For an earlier presentation of the Behavioural Insights Platform work, showcasing some of the report’s key insights, watch the October 2020 webinar of the Users TCP Academy.