Research into hard-to-reach electricity customers living in hidden hardship
This report presents the conclusions of a two-year project, co-funded by the two largest electricity retailers in Aotearoa New Zealand. Industry wanted to work alongside the community to find more effective solutions to the problem of engaging hard-to-reach energy users. We set out to use our Building Blocks of Behaviour Change co-design process and had […]
Final Country Report HTR Task: United States
This is the final report deliverable to conclude Phase 1 of our HTR Task, with special focus on our U.S. funder and National Expert, the Consortium for Energy Efficiency. We summarise the main findings and recommendations from each Subtask of our 4-year Task, and provide links to the huge amount of deliverables and work completed so […]
Hard-to-reach energy users: An ex-post cross-country assessment of behavioural-oriented interventions
This paper has been published in ERSS and is co-authored by Luis Mundaca, Sea Rotmann, Kira Ashby, Beth Karlin, Danielle Butler, Miguel Macias Sequeira, Joao Pedro Gouveia, Pedro Palma, Anna Realini, Simone Maggiore and Marielle Feenstra.
Characterising HTR Energy Users: A Literature Review
This e-Book is based on a landscape, literature and stakeholder assessment and includes insights from 120 survey responses of HTR experts around the world, as well as 50 in-depth expert interviews, and almost 1000 pieces of literature that were reviewed between 2019-2021. It is perhaps the most comprehensive characterisation of hard-to-reach energy users, and provides […]
The Building Blocks of Behaviour Change – HTR Task Research Process
The HTR Task in collaboration with our Project Partners the See Change Institute, have co-created and tested a research framework to guide our Task, to use for ex-post case study analyses, and to help us design, implement and evaluate our field research. It is called the Building Blocks of Behaviour Change, and marries Design Thinking […]
Subtask 2 – HTR Characterisation
The purpose of this document is to outline a preliminary framework for characterising “Hard-to-Reach” (HTR) energy users targeted for energy efficiency (EE) and demand response (DR) programmes in the U.S. and Canada.
Subtask 2 – Who are Hard-to-Reach energy users? Segments, barriers and approaches to engage them
Energy efficiency (EE) program administrators and policy makers have long encouraged the adoption of efficient technologies and conservation practices across all energy users and sectors. Energy users who haven’t yet participated in efficiency and conservation programs despite ongoing outreach are often referred to as “Hard-to-Reach” (HTR).
Subtask 1 – How to reach the hard-to-reach?
Do you work with energy users that are hard to reach? Who do you think of first when you hear the term hard-to-reach (HTR) energy users? Vulnerable users in the residential sector or energy users that are geographically remote or maybe ones that are hard to motivate or engage?
