Hard-to-reach energy users: An ex-post cross-country assessment of behavioural-oriented interventions
This paper has been published in ERSS and is co-authored by Luis Mundaca, Sea Rotmann, Kira Ashby, Beth Karlin, Danielle Butler, Miguel Macias Sequeira, Joao Pedro Gouveia, Pedro Palma, Anna Realini, Simone Maggiore and Marielle Feenstra.
Subtask 2 – HTR Characterisation
The purpose of this document is to outline a preliminary framework for characterising “Hard-to-Reach” (HTR) energy users targeted for energy efficiency (EE) and demand response (DR) programmes in the U.S. and Canada.
Subtask 2 – Who are Hard-to-Reach energy users? Segments, barriers and approaches to engage them
Energy efficiency (EE) program administrators and policy makers have long encouraged the adoption of efficient technologies and conservation practices across all energy users and sectors. Energy users who haven’t yet participated in efficiency and conservation programs despite ongoing outreach are often referred to as “Hard-to-Reach” (HTR).
Subtask 1 – How to reach the hard-to-reach?
Do you work with energy users that are hard to reach? Who do you think of first when you hear the term hard-to-reach (HTR) energy users? Vulnerable users in the residential sector or energy users that are geographically remote or maybe ones that are hard to motivate or engage?
